the ask
Increase donations and awareness so Track3 can support adaptive sports access across Ontario.
the challenge
Recognition remains limited and often tied to moments like the Paralympics.
insight
People give when they can relate to an experience and see themselves reflected in it.
smm
The feeling of sport is the same, no matter how it is played.
big idea
"this is my sport"
We capture real moments from Track3 to change how people see adaptive sport.
tagline
SEE IT MY WAY
