Agency: Zulu Alpha Kilo
The ask
Increase awareness and adoption of TOTO Washlet in Canada.
objective
Relaunch TOTO Washlet as the must-have comfort upgrade by sparking curiosity and revealing a new level of comfort they didn’t realise they were missing.
INSIGHT
People only rethink a habit when they feel a difference they cannot ignore
STRATEGY
Turn bathroom comfort from invisible to undeniable by making the experience visible and impossible to ignore.
SMM
You can’t fake comfort
