Agency: Mosaic North America
An integrated campaign for Silk & Snow that reframes sleep as a mental and emotional experience.
Happening on World Mental Health Day
“Furnish Your Headspace” in collaboration with Mason Studio, is to position the brand as a lifestyle solution for everyday wellbeing, using immersive Headspaces installations, digital storytelling, and social engagement to show how our mental state shapes the spaces we live in—and how Silk & Snow helps transform them.
THE ASK
Increase awareness and drive consideration to make Silk & Snow top of mind during Fall Nesting
OBJECTIVE
Position Silk & Snow as a brand that supports everyday wellbeing at home, not just through products, but through how a space feels.
INSIGHT
People struggle to create a sense of well-being at home.
STRATEGY
Make Silk & Snow a lifestyle brand by helping people create a home that supports how they feel.
VIEW IMC DECK:
