Agency: PSBX (Per Se Brand Experience Canada)
OBJECTIVE
To launch ConnectED as a highly anticipated recruitment experience that connects employers with graduates through real opportunities and clear career pathways.
OPPORTUNITY
Tech is where ConnectED has the strongest launch opportunity.
INSIGHT
When hiring feels invisible, job applicants lose confidence before they lose ambition.
STRATEGY
Reframe job searching as a shared, frustrating experience rather than a personal failure, and introduce ConnectED as a more human alternative.
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